For any business, having systems in place is vital to not only everyone’s sanity but also to ensuring everything runs smoothly. Without them, there would be chaos. Reliable and effective systems will reduce wasted time, can cut costs, can help optimize resource allocations, and can cut down turnaround time on tasks. But, you need the RIGHT systems in place – otherwise, it’s a waste of time and energy. From internal operational workflows to having a central platform to manage your customer base to finding an application that will help organize an entire teams’ tasks – it all matters.

Field day, recitals, end-of-year celebrations and lots of popsicles – school is out for summer! We can’t help but feel nostalgic for the days when all that stretched out before us was 2 ½ months of sleeping in and play dates… but just because we’re adults, does that mean we don’t get summer vacation? 

It IS possible to create that same feeling of freedom and fun, even when working a full time job. Here’s how our team at HDM is embracing summer vibes, all while delivering killer results to our clients.

Kaitlyn Wolin  9:02 AM

Is it time to go back to Boston yet? Our trip was so fun!

Stephanie Switzer  9:02 AM

THAT WAS SO FUN!!

So fun to finally just be in the same room together!

I loved having you in Charleston to hang and get to know each other before the week in Boston.

While we might all like to think we are super-human and never have to slow down, the reality is that most of us don’t have the ability to go-go-go until our head hits the pillow each night. For most of us, including the whole team at HDM, we don’t have consistent energy and we’re constantly working with our creativity and productivity flows to achieve the tasks and projects on our to-do list.

Using a combination of knowledge from Human Design, as well as our own self experimentation and exploration, the three of us have learned that we aren’t the people who are meant to grind from sun up to sun down (though sometimes we wish we were). We’ve been exploring as a team what it means to work WITH our own flows instead of against them and how we can best utilize our time, whether we’re feeling “in the flow” or out of it.

Email sequences – what are they, and what do they do? An email is a series of email touchpoints sent over a period of time with a goal of converting/ taking some kind of action. 

An email sequence should do a few things:

Educate them along their path to purchase

Handle any objections they have along the way

Establish your authority and credibility in the industry

Keep you top-of-mind until they’re ready to buy

Start creating emails using the above guidelines as prompts. It could look something like this:

In our latest team meeting, we took some time to talk about trends we are seeing in marketing right now. One common misconception we talked about was the dream of thousands of followers, and that being the measure of success. Enter in influencer marketing where their goal IS thousands of followers, and you get confused brands thinking that is their goal.

Here’s a sneak peek into our conversation…