At Hayley Denker Marketing , we insert ourselves into your business to help you stand out from the crowd. We ignite enthusiasm by prioritizing playfulness over cookie cutter, and human connection over algorithms. We are unafraid to make bold decisions so that you can see your business in HD(M).
Are you ready to outsource your marketing department?
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work with us
our proven track record of success with clients like you
results
Email click rate improved by 5% in our first 30 days working with this client resulting in over $14,000 in revenue over the month.
Email Marketing
2,600%+ increase in website visits from the previous year, and a social presence that nurtures more revenue-building referral partners.
CONTENT Marketing
400+ leads generated from ads in a single campaign.
LEAD GENERATION
40%+ increase in ticket sales from the previous year, and resounding testimonials from event attendees.
EVENT MARKETING
Hayley Denker is the founder of Hayley Denker Marketing, a strategy-first agency serving founders and service-based businesses across the Greater Boston area and beyond. She built HDM on a straightforward premise: most marketing fails not because of bad execution, but because the strategy behind it is unclear or the voice isn't right. Her work starts there.
Hayley specializes in offer positioning, voice-matched messaging, and building marketing systems that generate actual ROI. Her clients range from luxury home services to professional communities to founder-led service firms, and the through-line is always the same — copy that sounds like the person who's supposed to be saying it, tied to a business outcome that justifies the work.
Before growing HDM into a full agency with a dedicated team, Hayley spent years doing the work herself at every level. That operator's fluency shows up in how she leads: she thinks in phases, moves between strategy and execution without losing the thread, and builds deliverables that clients can actually use the day they receive them.
Outside client work, Hayley is developing By Design: Flight Plan, an experiential business event bringing together founders around strategy, community, and intentional growth.
FOUNDER
Hayley Denker
Stephanie’s marketing career unexpectedly took off when she started her role as a Strength and Conditioning Coach. With all of the changes and challenges brought on by the pandemic, she was focused on fostering the gym’s existing community through social media engagement and enticing new members with unique marketing strategies. After moving to South Carolina with her husband and leaving the fitness world, she has spent lots of time in the food and beverage industry which has taught her the true value of customer service and how to build powerful relationships. When she’s not working, she enjoys being outside, going to the beach, and spending time with family and close friends.
marketing Coordinator
Isabel brings a thoughtful, creative approach to marketing, with experience spanning social media, content creation, and brand development across industries including biotech and food & beverage. She supports the execution of multi-channel campaigns and enjoys helping brands show up consistently and intentionally across digital platforms. With a strong eye for detail and design, Isabel especially loves creating graphics and short-form video content that feel both elevated and engaging. Outside of work, she enjoys spending time with family and friends, going to the beach, and staying active at the gym.
marketing coordinator
MEET THE TEAM
Stephanie Switzer
Isabel McCarthy
With a creative, trend-forward mindset, Franchesca focuses on social media, content creation, and brand storytelling. Her background in the beauty industry gives her a natural eye for aesthetics and a strong instinct for what captures attention in a fast-moving digital space. She enjoys helping brands refine their voice and show up in a way that feels both intentional and engaging.
She has a love for visual storytelling and especially enjoys creating graphics and short-form content that connect with audiences in an authentic, scroll-stopping way. Outside of work, Franchesca can usually be found curled up with a good book, embracing all things cozy at home, creating custom press-on nails, browsing outdoor markets, or pulling inspiration from fashion.