For a brief time in 2006, I was a Character Performer at Walt Disney World in Orlando, FL. My roster of characters included Winnie The Pooh, Chip, Dale, Mike Wozowski, The White Rabbit and Sneezy. Being a part of “creating magic” is something that’s stuck with me, and I often think about how my time in Florida shaped who I am today, particularly in how I approach marketing. From our initial onboarding and training to brand statements that inspired, here are 3 takeaways from my experience of having Mickey Mouse be my boss.

Setting up a well-functioning workflow can go against your instincts. If your workflow runs well, it means you’ll lose people along the way. A proper client funnel puts those less likely to purchase into a longer nurture sequence that doesn’t push them to buy too soon – while getting those most likely to buy right to your sales page. 

Client journeys exist across all digital platforms – from your social media to your email marketing, your website and online advertisements. Not paying attention to what it takes to get a client to convert means you’re constantly guessing, creating content, and assuming it “doesn’t work”. 

You need photos and content for your website, for social, and for any media – you know that much is true… However, you struggle with a consistent and cohesive (& effective) social presence because you just don’t have custom photos – so hiring a photographer is the obvious answer!

You’ve finally found the right person, it’s the day of the shoot – now what?