Internet referrals have gone from non-existent to a steady stream of qualified leads - a 2,600% increase in new users from the previous year, and their social presence has initiated and nurtured more revenue-building referral partners.
The Result
We focused on putting the client at the center of the narrative. Rather than over-explain their specific services, we paid attention to how their services enrich their client’s lives, and attempted to anticipate needs and questions throughout the site, so navigation was intuitive. We set Privatus up with a Google Search Engine Marketing Ad Campaign, targeting specific keywords and area codes based on data from existing Google analytics.
We adjusted the copywriting to improve SEO while still using language that felt on-brand. We committed to an authentic, lifestyle-focused social presence, combining targeted paid ads as well as organic content. We used the Facebook Pixel tool to retarget users at different points of the process.
The Solution
Privatus’ website was intended to be one of the first places potential clients would be introduced to their services. Without being SEO or mobile friendly, they were barely reaching their intended audience, and the website was struggling to convert the few visitors it was getting. Privatus thought they needed a robust social media strategy - but before we sent people to the website, we needed to improve the user experience, so that it would convert.
The Challenge
Privatus Care Solutions
Freiner had a 43% organic growth rate on Instagram over a year, and boasts a 50%+ open rate on all of their emails. Their new client service requests are up, and they get consistent feedback IRL that their online content has really “leveled up”. Their current clients are also booking more preventative heating work, resulting in less emergency calls over the winter.
The Result
Our approach was to create authentic, organic opportunities to engage with the community and generate more awareness of this family company. We focused on friendly, educational social content and leveraged email marketing to stay top of mind. We looked for local opportunities to show up in the community - taking advantage of sponsorships by creating creative campaigns that made an impact. We created a referral incentive program for current clients, and crafted partnerships with other local businesses to generate more business.
The Solution
Freiner came to HDM with an already stellar reputation in their local community that they wanted to translate online. They were looking to disrupt the industry and be top of mind for anyone looking for heating services and plumbing solutions - not just emergency one-off plumbing jobs.
The Challenge
