Setting up a well-functioning workflow can go against your instincts. If your workflow runs well, it means you’ll lose people along the way. A proper client funnel puts those less likely to purchase into a longer nurture sequence that doesn’t push them to buy too soon – while getting those most likely to buy right to your sales page.
Client journeys exist across all digital platforms – from your social media to your email marketing, your website and online advertisements. Not paying attention to what it takes to get a client to convert means you’re constantly guessing, creating content, and assuming it “doesn’t work”.
